Imogene + Willie is based in Nashville, Tennessee and out of their small workshop (an abandoned gas station); they create some of the most impeccably tailored denim ever tried on. Stepping inside their studio you can immediately see the inspiring team that brings Imogene + Willie together, working to provide a product that is well made and soft to the hand. Co-creators, Carrie and Matt draw inspiration from their all American heritage to offer made denim that is a year-round wardrobe staple.
Their grassroots denim movement is fueled by the Nashville community and supported by Imogene + Willie lovers across the country. From classic denim fits to fashion forward silhouettes, Imogene + Willie offers a wide range of specialty denim made for everyone. It is that southern charm coupled with big city experiences that make this brand a unique fit in the collective and how Imogene + Willie are redefining American made- with a little bit of country and lot of rock and roll.